AI Insights · Timothy · July 2024
Q2 2024 Performance of Top Fast Food Apps on iOS in the US
An analysis of the iOS app performance for top fast food and fast casual restaurants in the US during the second quarter of 2024, showcasing download and user engagement trends.
In the second quarter of 2024, the fast food and fast casual restaurant industry saw varying performances across top iOS apps in the US market. Sensor Tower provides a deeper look into these trends, presenting the latest data on downloads and weekly active users.
The McDonald’s - Non-US app experienced a fluctuating trend in downloads, starting at 778K in the first week of April and seeing a dip to 602K towards the end of the month. Downloads slightly recovered to 717K by the end of June. Weekly active users showed a significant increase from 9.05M to 11.09M during the quarter.
Similarly, McDonald’s Germany saw an initial download count of 97K, peaking at 170K in mid-June before settling at 136K. Active users grew from 463K to 578K, indicating a steady rise in user engagement over the quarter.
KFC UAE - Order Food Online downloads varied, starting at 88K and reaching a high of 167K in the second week of April. Downloads then fluctuated, ending the quarter at 111K. The app's weekly active users started at 228K, peaked at 314K mid-quarter, and closed at 284K.
Domino’s Pizza® downloads began at a lower scale of 28K, with an impressive increase to 92K by the end of June. The weekly active user base demonstrated a robust growth from 21K to 95K, showing a growing preference for pizza delivery among iOS users.
Lastly, KFC Suriname had the most modest numbers, with downloads starting at 16K and reaching a peak of 112K in the second week of June. The active users showed a consistent upward trend from 117K to 175K.
For more insights and detailed app performance analytics, Sensor Tower's full suite of tools offers a comprehensive look at the data driving the fast food app industry.
